New service model, concept to market
Business concept to a 30-store market in 24 months. Full stack — workforce model, process, technology, tools. ~$18MM added to annual top line, and 60,000 new customers into the pipeline every year.
Potential,
captured.
PeopleProcessPerformance
Built by an operator. Proven at fleet scale.
What we do
Most consultancies pick one. We do all three.
Most shops work in sequence — fix the people, then the process, then buy the technology. By the time the third one starts, the first has drifted. Nothing compounds.
Technology is where it shows. A platform dropped onto a broken process automates the break and bills you monthly for it. A process written without the people who run it gets worked around by the second week.
Run separately, they’re three projects.
Run together, they’re a business.
How we work
Three ways in — from a first location to a six-hundredth.
For the owner whose numbers stopped making sense, and the operator with six hundred locations drifting apart.
- Operational diagnostic and root cause
- Workforce and labor model correction
- Process standardization across sites
- Governance that holds the fix in place
For the founder opening the first door, and the enterprise standing up a business line from zero.
- Business case and concept design
- Workforce architecture from zero
- Process, tooling, and technology selection
- Proof of concept to pilot to market
Expansion after proof of concept is driven from the base up. Change management and adoption are what carry it — and people and process are what build it.
- Scaled the labor model from proof of concept
- Scaled the telemetry project
- Internet of Things (IoT) partnership with a technology company and an installer
Selected work
Both theory and thesis.
Built. Executed.
Telemetry platform
Architecture, use case, and business optimization through object tracking. Faster service, better customer experience. Concept to full-scale pilot across 28 stores.
Operations & customer centric workforce management model
Starting with processes and people — helped solve a ~$40MM annual leak in uncaptured revenue and savings.
Industries
Different industries. Same fundamentals.
Every business runs on people, process, and purpose. Eleven sectors so far — because the work that matters travels.
- Food & beveragerestaurants, bars, breweries, mobile
- Hospitality, travel & eventshotels, venues, event hosting
- Retailstorefront and direct sales
- Automotive & powersportsservice, dealership, powersports
- Medical providersclinics and practices
- Health, beauty & fitnesssalon, spa, studio, nutrition
- Construction & tradescontract and skilled trades
- Technology & digitalweb, design, networking
- Logistics & deliverycourier and last mile
- Real estate & propertybrokerage and management
- Animal servicesveterinary, grooming, boarding
Christine Merriman
Founder, AWB Consultants
Founder
Christine Merriman
Two careers, run in parallel.
Building businesses since she was eight.
The first one was a newspaper, at eight. Then backyard concerts and roadside stands. A grocery job at fourteen. Flipping cars at sixteen. A first million-dollar concept at twenty-one.
It never stopped. She built businesses for other people — equine massage, a hot dog truck, construction, powersports — designing their operating systems and the technology underneath. A real estate license and a residential practice in Kentucky. CM Designs // Solutions, consulting small businesses on planning, startup strategy, and operations. BookieWorks, a premium vehicle rental venture in Dallas–Fort Worth. Sole proprietorship, LLC, and S-corp — all three formed while working full-time and earning an MBA.
All of it ran alongside a second career. Twenty-five years at a national automotive services company across 11 progressive roles, ending as Director of Central Operations Enablement & Experience — through two public separations and a $2.65B divestiture. She stood up new service models, rebuilt workforce architecture across hundreds of locations, and put the technology in place to hold it together.
That work ran on both sides of the line — company operations and multiple franchise organizations. Separate owners, separate P&Ls, no authority to fall back on. Franchisees adopt what works and ignore what doesn't, which is the hardest and most honest test a model can get.
She launched AWB Consultants as an S-corp in 2022 to reach more businesses.
Learn the current state and where the gaps are. Then start with people in the right positions and give them a process and tools to perform.
Hall of Fame inductee, 2022
Three transformations inside
MBA, Global Change Management
BFA, Visual Communications
Prosci / ADKAR change management
Six Sigma
ASE certified